It’s big news that Harley-Davidson is creating their first electric motorcycle right now, but it’s perhaps bigger news that they’re also working on e-bikes and electric mopeds. Why? Because it’s telling of the future of transportation that a brand as steeped in big, loud and rough gasoline powered motorcycles is looking at e-mobility as a way to grow market share.
Their first electric motorcycle, the Livewire, will debut around 2020, with other options like this eMTB concept and a smaller, more maneuverable moto (shown below) coming by 2022.
Details are non-existent on the specs or details, mostly because these are nothing more than concepts at the moment. But with big expansion goals and a stated drive to increase brand penetration into new markets and open up to new, younger riders, it’s no surprise they’re headed in this direction. Here’s their video overview:
All photos courtesy Harley-Davidson.
Brand marketing at its best. Let’s hope they have some decent engineers who can make it fly.
They for sure do!
Patrick Jordan,
they do!
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